Vaccinating is a no-brainer for most parents. Why then, are some parents unable to see facts as facts? All decisions are based in fear, anxiety, and our natural tendency to cherry-pick facts that fit with our pre-formed beliefs. People are hard-wired to be curious and want to discover, but some seek to be correct over being accurate. As advocates and educators, we need to be sensitive to parents’ motivations for rejecting science and frame our communication around the psychological roots of their beliefs. We aren’t fighting a losing battle if we can learn to effectively communicate with parents that protecting their children from diseases outweighs the risks of vaccine injury.

REGISTER HERE